For more than two decades, Red Eye Events has delivered premium hospitality, sponsorship activations and luxury brand experiences across Formula One. Since 2005 we have helped brands, agencies and rights holders create memorable experiences that build relationships, generate content and strengthen brand perception. Today we host more than 3,500 guests annually across the Formula One calendar and are trusted by some of the world’s most recognisable brands.

FORMULA ONE IS MORE THAN A RACE

Formula One has become one of the world’s most influential marketing platforms. It brings together business leaders, entrepreneurs, investors, celebrities, media and high-net-worth individuals at iconic destinations around the globe. For brands looking to engage clients, launch products or create unforgettable experiences, few environments offer the same reach, prestige and commercial opportunity.

• 750M + Global Audience

• 200+ Countries

• 24 Global Events

• High-Net-Worth Audience

EXPERIENCES DESIGNED AROUND YOUR BRAND

From concept to delivery we create bespoke experiences tailored to your objectives.

• Brand Activations

• Venue Branding

• Product Launches

• VIP Hospitality

• Content Creation

• Influencer Campaigns

• Guest Speakers

• Networking Events

• Client Entertainment

• Event Management

  CASE STUDY 01:

A bespoke trackside experience for UBS at the Abu Dhabi Grand Prix

Red Eye Events worked with UBS to create and deliver a fully branded trackside hospitality experience at the Abu Dhabi Grand Prix, managing the project from venue sourcing and production through to guest management and on-site delivery. Working closely with the UBS internal team and venue partners, we created an environment that integrated the UBS brand throughout the guest journey while delivering a seamless premium Formula One experience.

OUR ROLE

• Venue & Production: Sourced the trackside venue and coordinated the complete branding programme in collaboration with the UBS and venue teams.

• Brand Touchpoints: Designed and produced branded elements throughout the experience, including bespoke guest lanyards and venue branding.

• Guest Experience: Managed guest communications, registration, arrivals and on-site coordination, supported by a dedicated branded event app.

• Hospitality: Coordinated the hospitality programme throughout the event, ensuring guests received a premium experience from arrival to departure.

• F1 Talent: Organised an F1 personality to join the event as a guest speaker, adding an exclusive Formula One element to the programme.

CASE STUDY 02:

Taking the Celebration Beyond the Chequered Flag with Sports Illustrated

Red Eye Events partnered with Sports Illustrated to create an exclusive post-race celebration aboard a superyacht in Monaco Harbour, bringing together hospitality, entertainment, brand activation and fast-turnaround social content in one of Formula One’s most iconic settings. From guest logistics and branded production to food, beverage and content creation, our team managed the experience from concept through to delivery.

OUR ROLE

• Superyacht & Event Production: Organised and delivered the post-race party aboard a superyacht in Monaco Harbour, coordinating the venue, suppliers and event logistics.

• Brand Touchpoints: Designed and produced branded elements including a Sports Illustrated step & repeat and bespoke branded DJ booth & bar, creating highly visible moments throughout the event.

• Guest Management: Managed invitations, guest coordination and event logistics, supported by a dedicated branded event app.

• Premium Hospitality: Created a premium food and beverage experience featuring high-end canapés from Mosimann’s alongside sponsored drinks partners.

• Content Creation: Captured branded short-form video and event photography throughout the activation, with selected social content delivered within 12 hours.

CASE STUDY 03:

Bringing Monster Energy to life at The Abu Dhabi Grand Prix

Red Eye Events worked with Monster Energy to create a high-impact branded hospitality experience at the Abu Dhabi Grand Prix, combining trackside Formula One access with a distinctive environment designed around the Monster brand. From venue sourcing and production to hospitality, entertainment and guest management, our team coordinated the complete activation alongside Monster Energy and our venue partners.

OUR ROLE

• Venue & Production: Sourced the trackside venue and worked collaboratively with the Monster Energy and venue teams to deliver the complete branded environment.

• Immersive Branding: Designed and produced multiple branded touchpoints including guest lanyards, a Monster cocktail bar, food stations and branded DJ booth.

• Guest Experience: Managed guest arrivals, registration and on-site coordination, with the guest programme supported through a dedicated branded event app.

• Hospitality & Entertainment: Coordinated the food, beverage and entertainment programme throughout the event.

• Talent Coordination: Coordinated a Monster Energy guest speaker as part of the experience, bringing an additional F1 dimension to the hospitality programme.

Let's Create Something Together

Whether you're looking to entertain important clients, launch a product, create content or build a memorable brand experience around a major sporting event, we'd love to hear what you're trying to achieve. Please contact us to discuss your needs.